Benjamin Franklin and John Edawrds view on God essays

Benjamin Franklin and John Edawrds view on God essays Benjamin Franklin and Jonathan Edwards have two very different ways of looking at God and how He is involved in a persons life. The one thing they do have in common however, is their similar belief that God is all knowing, as Franklin believes, and God is all-powerful, as Edwards believes. If Franklin were to look at Edwards beliefs in a more logical way, he could undoubtedly see that not only is God all-knowing, but he is also all-powerful due simply to the fact that He gave humans the ability to reason. In Franklins autobiography, he makes a simple prayer to God that asks Him to, ...Increase in me that wisdom which discovers my truest interests...fill my soul with knowledge... He also says And conceiving God to be the Fountain of Wisdom, I thought it right and necessary to solicit this assistance for obtaining it. That Franklin believes that God is the Fountain of Wisdom shows that he believes that God is all-knowing. As many Enlightenment thinkers believe, God gave humans reason. Using reason and logic, as Enlightenment thinkers would, it is possible to have Franklin believe that God is all-powerful, like Edwards does. Edwards clearly believes that God has omnipotent power. Since reason was given to humans by God, this obviously shows that God possess reason. Reason is believed to give humans the ability to figure anything out and thus do anything. If looked at in a different perspective, this would show exactly why what Edwards believes makes complete sense. Since God possesses reason, he can figure out anything and thus do anything. Since he is in fact God, it goes without saying that he is limitless in what he can do. Therefore, there is nothing that God can not do. If God can do anything because of this reason that he possesses, it can then be said that God is in fact all-powerful. Even though God gave humans reason, it does not denote or limit the power that He has. In...

Non Specific topics Essay Example | Topics and Well Written Essays - 500 words

Non Specific topics - Essay Example The U.S national economy is different from those of other nations in various ways. Firstly, the US has a liberalized economy. In this economy, the government has minimal control over the economy. Private investors own most of the country’s infrastructure and businesses. Besides having a liberalized, the US has the most formal economy in the world. The US has a functional revenue collection system that provides the required finances. Lastly, the country has market-based economy. In this type of economy, individual/consumers make market decisions. Testing microeconomic theories is a difficult undertaking. This is because an economic phenomenon depends on many valuables. Some of these variables cannot be tested, hence the difficulty in testing microeconomic theories. Moreover, change in dependent variables after each change in independent variable takes a long time or is difficult to establish. In such case, it is difficult or impossible to study the underlying economic situation (Bade, & Michael, 2001). For example, improvement of people’s purchasing power because of infrastructural development might take decades. The Keynesian theory predicts that government’s intervention on an economy results in economic growth. It would be difficult or impossible to test such theory since economic changes takes a long time. The great depression had significant impacts on the US economy. Following these economic extremes, the US government had to restructure its policymaking process. Initially, the US had a rigid economy that was mainly controlled by the government. In addition, the government was the sole developer of economic policies. However, following the depression, the government started involving the private sector in the development of economic policies (McEachern, 2012). The US economy was also based on short-term policies developed by the government. However, following the

Drug Use and Acquisitive Crime Essay Example | Topics and Well Written Essays - 3500 words

Drug Use and Acquisitive Crime - Essay Example This is to to judge whether participation in property-related acquisitive crimes (in particular, shoplifting) can or can not be linked to HHC and other drug based use. These studies have pertained to the subjective and objective justifications or rationalisations behind the participation of the subjects in property-related acquisitive crimes. There is also then an attempt by these researchers to establish the nature and extent of this link. The paper concludes by assessing the views on both sides of the debate and suggesting a way forward. Illicit drug use and substance abuse has become a dominant political and security concern over the past few decades. Academics and criminologists have not only identified the problem as being based around crime, dependency and ill-health but have studied the historical and pathological trends in the "problem" and the roles of the medical and legal responses and policy frameworks in this regard. ( Barton, A. 2003) . This has of course included the complex nature and broad impact illicit drug use has carried with it.The problem should be understood in its wider criminological perspective i.e. that given the illicit nature of drug use the typical recreational or casual user will avoid approaching the state agency for treatment for the fear that the law may treat him harshly.This has called for a need to have organisations that are " non-threatening and non-judgemental". (Barton, A. 2003).Academics have also stressed on the role of outreach workers in this regard and the perception gaps between state agencies and voluntary agencies as they are perceived by drug-using clients. Gilling and Barton (2005) citing Barton .A (2003) have stated that this "perception gap has increased recently given the encroachment of the criminal justice system into the treatment aspect of drug users". Acquisitive Crime In order to understand the relationship between Drug Use and Acquisitive Crime it is worth looking at the meaning and context of what is actually encompassed by the term "Acquisitive crime". According to the Home Office definition this category covers " property crime" thus bringing with in its ambit Theft, Burglary, Motor Vehicle Crime, Fraud and Counterfeiting etc.The most important of these to the present discussion from a criminological and statistical perspective are Burglary,Vehicle Related Crime and Retail Crime due to their correlation with drug and substance abuse and illicit use of drugs.Infact the link between drugs and crime is overall the premise of Government policy on Crime prevention.This can be seen from the recent Home office research(ADAM 1999-2002) which has actually demonstrated a 'statistical link' between levels of illicit drug use and Acquisitive crime a view shared by many academics like Holloway, K., Bennett, T. & Lower, C. (2004) and Baron.A (2003).The rese arch (ADAM 1999-2002) pertained to the interviews of offenders involved in drug use in relation to their tendencies to commit crimes like burglary, shoplifting and fraud and it was revealed that over three fourth of these offenders confessed to committing one or more of these acquisitive crimes over the past one year and this was particularly

HSA 515 Dealing with Fraud Essay Example for Free

HSA 515 Dealing with Fraud Essay As the Chief Nursing Officer of the state’s largest Obstetric Health Care Center, this author is responsible for complaints regarding fraudulent behavior in the center. The purpose of this report is to (1) evaluate how the Healthcare Qui tam affects health care organizations, (2) provide four examples of Qui Tam cases that exist in a variety of health care organizations, (3) devise a procedure for admission into a health care facility that upholds the law about the required number of Medicare and Medicaid referrals, (4) recommend a corporate integrity program that will mitigate incidents of fraud and assess how the recommendation will impact issues of reproduction and birth, and (5) Devise a plan to protect patient information that complies with all necessary laws. Qui Tam (from the Latin phrase â€Å"he who sues on behalf of the king†) is a well-known mechanism used by private individual to assist the government in enforcing specific laws (Ruhnka, Gac, Boerstler, 2000). The False Claims Act of 1863 is one of the most important examples of the Qui Tam mechanism that was enacted during the Civil War to prosecute war profiteers who were caught overcharging the Union Army (Ruhnka, Gac, Boerstler, 2000). Showalter (2012) states that the whistle-blower (aka relator) files the suit as a kind of â€Å"private attorney general† on behalf of the government in a qui tam case. Evaluate how the Healthcare Qui tam affects health care organizations. Healthcare qui tam affects health care organizations in many ways. The most popular and inconvenient way is financial losses. If an organization is accused of qui tam, a suit is filed and if the company is found guilty of fraud, they stand to incur a financial loss due to having to repay money to the government. Ruhnka, Gac, Boerstler (2000) state that intentionally fraudulent activities such as billing for services not provided, billing for services or equipment that is not medically appropriate, or violating clearly stated billing rules are unacceptable and should be prosecuted whenever they occur. Qui tam effect on health care organizations has not been a positive one. Cruise (2003) state that qui tam actions has forced organizations to develop a new cadre of operating guidelines and procedures collectively called â€Å"compliance programs† resulting in organizations having to pay $600 – 700 million per year to a consultant industry to advise them on the intricacies of this new era. Health care organizations have adopted Federal Sentencing Guidelines as a part of their compliance programs due to the laws governing Medicare fraud and abuse (Cruise, 2003). Examples of Qui Tam cases that exist in a variety of health care organizations. Healthcare is on the rise in the United States. Medicare and Medicaid is the largest of the government sponsored healthcare plans and provide health care coverage for as many as 95 million Americans, at an estimated cost in 2012 of more than $900 billion (Raspanti, n.d.). Raspanti (n.d.) state that the primary reason for the rise in healthcare cost has been the large degree of fraud committed against these two major government health care programs. Raspanti (n.d.) state the following are examples of qui tam cases, but not limited to: â€Å"Kickbacks: The federal Anti-Kickback Statute prohibits any offer, payment, solicitation or receipt of money, property or remuneration to induce or reward the referral of patients or healthcare services payable by a government health care program, including Medicare or Medicaid. These improper payments can come in many different forms, including, but not limited to: referral fees; finder’s fees; productivity bonuses; discounted leases; discounted equipment rentals; research grants; speaker’s fees; excessive compensation; and free or discounted travel or entertainment. The  offer, payment, solicitation or receipt of any such monies or remuneration can be a violation of the Federal Anti-Kickback statute, 42 U.S.C.  §1328-7b(b), the Federal False Claims Act, as well as various other federal and state laws and regulations. Ghost Patients: The submission of a claim for health care services, treatments, diagnostic tests, medical devices or pharmaceuticals provided to a patient who either does not exist or who never received the service or item billed for in the claim. Up-Coding Services: Billing of government and private insurance programs is done using a complex series of numerical codes that identify the specific procedure or service being performed. These code sets can include: the American Medical Association’s Current Procedural Terminology (â€Å"CPT†) codes; Evaluation and Management (â€Å"EM†) codes; Healthcare Common Procedure Coding System (â€Å"HCPCS†) codes; and International Classification of Disease (â€Å"ICD-9†) codes. Government health care programs assign a dollar amount it will pay for each procedure code. Up coding occurs when a health care provider submits of a claim for health care services, treatments, diagnostic tests or items that represent a more serious and more expensive procedure than that which actually was performed. Up coding can be a violation of the Federal False Claims Act. Bundling and Unbundling: In many cases, government health care programs have special reimbursement rates for groups of procedures that are typically performed together, such as laboratory tests. One common type of fraud has been to â€Å"unbundle† these procedures or tests and bill each one separately, which results in greater reimbursement than the group reimbursement rate. Attorneys in the national qui tam whistleblower practice of Pietragallo Gordon Alfano Bosick Raspanti successfully represented the lead relator in one of the largest cases of â€Å"unbundling† in the history of false claims litigation, United States ex rel. Merena v. Smithkline Beecham Clinical Labs, which resulted in a recovery of $328 million for federal taxpayers. False Certification: When physicians, hospitals and other health care providers submit bills to government health care programs they are required to include a number of important certifications, including that the services were medically necessary, were actually performed, and were performed in accordance with all applicable rules and regulations. Additionally, health care companies such as pharmaceutical companies and pharmacy benefits managers that provide products or services to government  health care programs are required to certify that they are satisfying all obligations under their contracts with the government. One common type of fraud has been to falsify these certifications in order to get a health care claim paid or to obtain additional business† (Raspanti, n.d.). Stanton (2001) acknowledges that in a healthcare facility, with Medicare, each false claim is considered an individual billing whether for a specific medical item or service. Penalties can rise quickly with suspension or delay payment of future claims for a facility if it has been accused of submitting false claims (Stanton, 2001). Devise a procedure for admission into a health care facility that upholds the law about the required number of Medicare and Medicaid referrals. In order to avoid health care qui tam, healthcare organizations must stay abreast and compliant with Medicare and Medicaid laws. When a patient enters a facility for illness or an appointment, there are steps to follow. At check-in, the patient gives insurance card and pertinent information to nurse. The nurse enters the information into the system. The patient waits for the doctor to assess the illness to determine the needs of the patient. â€Å"Physician inputs information into the system and system codes the treatment based on Medicare or Medicaid protocols; system confirms and red flags any treatment or medication that is not allowed; patient is discharged and Medicare or Medicaid is billed for services rendered by the hospital, physician, and for medication† (Burnaby, Hass, O’Reilly, 2011). If for some reason, items billed are questioned or denied, the items are reviewed and resubmitted to Medicare or Medicaid for payment. Recommend a corporate integrity program that will mitigate incidents of fraud and assess how the recommendation will impact issues of reproduction and birth. Corporate Integrity Agreements (CIAs) are considered second chances for healthcare organizations. By using CIAs, the organization avoids exclusion from Medicare, Medicaid, or other Federal healthcare programs by establishing and implementing a compliance program per CIA regulations and guidelines (MetricStream, n.d.). Implementing CIAs is challenging and can cause financial strain; however it can â€Å"protect stakeholders and customers from risk, and build brand value† (MetricStream, n.d.) CIAs are implemented  for healthcare organizations to uphold certain standards and to fulfill the organizations’ missions and goals. CIAs are usually proposed due to allegations of fraud or abuse which are found to be true through audits or self-disclosures; and are drawn up for a period of three to five years and can extend up to eight years (MetricStream, n.d.). Ramsey (2002) suggests that a recommended integrity program should include stipulations such as â€Å"designation of a compliance officer and a compliance committee† – to ensure that the needed changes will be made; â€Å"a required code of conduct, mandated compliance policies and procedures† – stating that the organization is committed to complying with the laws; â€Å"training requirements† – to ensure that staff and physicians are knowledgeable and up-to-date on all requirements and processes required by the organization, the government and vendors; â€Å"review and auditing procedures† – to help reduce errors when reporting claims; and a â€Å"confidential disclosure program where employees internally may report possible violations of the law† . Once a CIA is implemented, to deter employees from committing fraud, a stern disciplinary action process should be enforced and followed. Devise a plan to protect patient information that complies with all necessary laws. Protecting patient information is a responsibility of all healthcare organizations and a plan or process must be in place to do so. In any situation, whether in an office, clinic, or in the field, there are important procedures that can be followed to protect a patient’s information and confidentiality (Centers for Disease Control and Prevention, 2012). As a health care worker, you must â€Å"confirm the patient’s identity at first encounter, never discuss the patient’s case with anyone without the patient’s permission, never leave hard copies of forms or records where unauthorized persons may access them, and use only secure routes to send patient information and always mark confidential† (Center for Disease Control and Prevention, 2012). When in healthcare settings â€Å"conduct patient interviews in private rooms, never discuss cases or use patient’s names in public area, and always obtain patient’s permission before distributing his/her information to a staff member or healthcare worker† (Center for Disease Control and Prevention, 2012). Always keep medical records and  computers used in a locked or secure box to prohibit unauthorized persons access. Creation and implementation of a protection and privacy plan can reduce legal actions under the Health Insurance Portability and Accountability Act. Qui Tam cases impact healthcare organizations in various ways to include high penalties if found guilty, payback of monies received, and a negative image for the organization. Medicare and Medicaid fraud cases are the most common qui tam cases. In order to reduce fraud and abuse cases, healthcare organizations must improve their current admission procedure, their corporate integrity program, and their patient information protection system. Reference: Burnaby, P., Hass, S., O’Reilly, A. (2011). Generic health care hospital: The road to an integrated risk management system. Issues in Accounting Education, 26(2), 305-319. Center for Disease Control and Prevention. (2012). Measures to protect patient confidentiality. Retrieved from http://www.cdc.gov/tb/education/ssmodules/module7/ss7reading4.htm Cruise, P. L. (2003). Deregulating health care ethics education: A curriculum proposal. Global Virtue Ethics Review, 4(3-4). MetricStream. (n.d.). Corporate integrity agreements. Retrieved from http://www.metricstream.com/solution_briefs/corporate-integrity-agreements.htm Ramsey, R. B. (2002). Corporate integrity agreements: Making the best of a tough situation. Healthcare Financial Management, 56(3), 58-62. Raspanti, M. S. (n.d.). Health care fraud and false claims. Retrieved from http://www.falseclaimsact.com Ruhnka, J. C., Gac, E. J., Boerstler, H. (2000). Qui tam claims: Threat to voluntary compliance programs in health care org anizations. Journal of Health Politics, Policy and Law, 25(2), 283-308. Showalter, J. S. (2012). The law of healthcare administration (6th ed.). Chicago: Health Administration Press. Stanton, T. H. (2001). Fraud-and-abuse enforcement in Medicare: Finding middle ground. Health Affairs, 20(4), 28-42.

Health or Wealth :: essays papers

Health or Wealth Market forces, in my belief, have always shaped the relationship between humans and their environment, and I have found it a daunting task to consider the history of such a long and complicated relationship. In all truth, market forces can be considered as anything that drives our means of consumption and our economy as a whole, and from this point of view, they can be seen as existing in some way since the dawn of time. So, instead of starting at the beginning, I will instead focus on the relationship between humans and nature from the start of what I see as the beginning of the end. The capitalist economy’s history, when viewed in light of mans entire existence, has been rather short and in that span of time, it has managed to catapult much of the world into a very new and destructive relationship with the Earths natural resources. While the changes that capitalism has brought about have been slow to evolve, it is a system that has deeply altered much more than the marketplace and which has forever changed the world. In this paper, I intend to demonstrate how the core concepts of the capitalist economy have lead the world into ecological disaster. There are many structures on which capitalism is built and a few of the most core principles are the ones that are most destructive. The tenets of individualism, efficiency, profit maximization and consumerism can be found at the heart of many of the most damaging practices of today’s world. Since they are main pillars of the capitalist marketplace, they are very pervasive and have become widespread, standard practices and ways of thinking. Individualism it is a new development in our social structure and one that has left a very deep impression. While capitalism did not spring up overnight, the period of it’s development is not relevant to this analysis, so I shall consider capitalism from some hypothetical starting point. Up until this starting point, the community was the central unit of sociological structure. Families and communities were tightly knit and gave support to one another. This type of lifestyle provided an accurate sense about how one person’s actions affect everything around them and the relationship that humans had with their environment reflected this awareness.

Educational Psychologists Essay

Lawrence Kohlberg’s view on Moral Development and Education has widened the view in the study of educational psychology. His theory provided new inputs in understanding the manner that individuals acquire information and learn. By defining these process through three important stages namely pre conventional level, conventional level, and post conventional level (UC Berkeley, 2008). It is through this that he ascertains how individuals gain moral maturity and the capacity to respond to others and develop relationships. Assessing Kohlberg’s contribution to educational psychology, he tried to critique the traditional system of teaching especially in shaping and honing moral values. Rather than shaping students, it only forces them to achieve a specific values mandated or dictated by the educator or the curriculum. It is in here that he tries to promote the concept of moral education. The particular process involves immersing students towards effectively utilizing moral discipline so as to help students react effectively based on their current reasoning (UC Berkeley, 2008). In essence, Kohlberg’s contribution revolves around his out-of-the-box approach in dealing with educational methods. Rather than being strict with these policies, he reinvented the process of moral reasoning and acquisition of values by collaborating new means to create collective norms. Given this process, students then become more reactive in dealing with the manner students react to specific moral issues responsibly. Seeing this, the work of Kohlberg is an expansion on the view of Piaget’s and often critiqued to be mainly an extension of what Piaget provides. However, Kohlberg tries to step away from this by trying to define and argue that the central element of moral development is a concrete facet different from what Piaget points out. At the same time, he tries to showcase his perspective on how collective and responsive the acquisition of morality must be. It must not only come from one source but rather through a collective undertaking. References UC Berkeley (2008) Moral Development and Moral Education: An Overview. Retrieved from http://tigger. uic. edu/~lnucci/MoralEd/overview. html#kohlberg

Integreted Marketing Communication in Cadbury

What is Integrated Marketing Communications  (IMC)? Integrated Marketing Communications  (IMC) is an approach to brand communications where the different modes work together to create a seamless experience for the customer and are presented with a similar tone and style that reinforces the brand’s core message. Its goal is to make all aspects of marketing communication such as advertising, sales promotion, public relations direct marketing, online communications and social media work together as a unified force, rather than permitting each to work in isolation, which maximizes their cost effectiveness.Integrated marketing communications (IMC) is an approach to brand communications where the different modes work together to create a seamless experience for the customer and are presented with a similar tone and style that reinforces the brand’s core message. Its goal is to make all aspects of marketing communication such as advertising, sales promotion, public relatio ns direct marketing, online communications and social media work together as a unified force, rather than permitting each to work in isolation, which maximizes their cost effectiveness.IMC is becoming more significant in marketing practice because of the reduced cost effectiveness of mass media and media fragmentation. As consumers spend more time online and on mobile devices all exposures of the brand need to tie together so they are more likely to be remembered. Increasingly the strategies of brands cannot be understood by looking solely at their advertising. Instead they can be understood by seeing how all aspects of their communications ecosystem work together and in particular how communications are personalized for each customer and react in real time, as in a conversation.Brand strategies and their tactics can be viewed on the  Integrated Brands  site. Cadbury Profile:- About Cadbury’s Dairy Milk: Long ago in 1866 the Cadbury brothers were busy pioneeringtheir  d rinking  chocolate  recipe. However,  they  wanted  to  givetheir chocolate fans more. 30 years went by with the brothers dreaming up new ideas and then inspiration struck. What would happen if you put fresh milk into chocolate? That’s why since1905, Cadbury Dairy Milk still contains a glass and a half of fresh milk in every half pound  of milk chocolate.Cadbury  Dairy  Milk  is  full  of  beans, Cocoa beans to  be  precise. And all from one place: Ghana. They believe that Ghanaian beans are  so  delicious  that  we’re  happy  to  pay  premium  prices  for them. They think it’s worth it to give us that unique Cadbury Dairy Milk taste that we all love so much. Everyone  knows  the not  so  secret  ingredient  of  how Cadbury Dairy Milk is made so creamy. However, not many people knowhow dairy milk chocolate is made so chocolatey. It’s all thanks to the beautiful tropical country of Ghana in We st Africa that helps make our Cadbury Dairy Milk taste  so special.The Cadbury’s dairy milk contains a whole glass and a half goes into every single half pound of chocolate. That’s why it tastes so delicious and that’s why is named  as Cadbury’s dairy milk. Cadbury Dairy Milk, produced in Bournville UK, uses fresh liquidmilk sourced from dedicated dairy farmers in the UK. CadburyDairy Milk is also produced in Ireland and uses fresh, liquid Irishmilk to create the unique  chocolate taste. INTRODUCTION Cadbury is a leading global confectionery company with an outstanding portfolio of chocolate, gum and candy brands.They employ around 50,000 people and have direct operations in over  60 countries, selling their products in almost every country around the world. In India, Cadbury began its operations in  1948 by importing chocolates. After 60 years of  existence, it today has five  company-owned manufacturing facilities at  Thane, Induri (Pune ) and  Malanpur (Gwalior),Bangalore and Baddi (Himachal Pradesh) and 4 sales  offices (New Delhi, Mumbai, Kolkota and Chennai). The corporate office is in Mumbai. their core purpose â€Å"creating brands people love† captures the  spirit of what they are  trying to achieve as a  business. hey collaborate and work as teams to convert  products into brands. Simply put, they spread happiness! Currently Cadbury India operates in  four categories viz. Chocolate Confectionery, Milk Food  Drinks, Candy and Gum category. In  the Chocolate Confectionery business, Cadbury has  maintained its undisputed leadership over the years. Some of the key brands are Cadbury Dairy Milk  ,  5 Star  ,  Perk  ,Eclairs and Celebrations. Cadbury enjoys a value market share of over 70% – the highest Cadbury brand share in the world!Our  flagship brand Cadbury Dairy Milk is considered the â€Å"gold standard† for  chocolates in India. The pure taste of  C DM defines the chocolate taste for the  Indian consumer. In the Milk Food drinks segment their main product is  Bournvita  Ã¢â‚¬â€œ the leading Malted Food Drink (MFD)in the country. Similarly in the medicated candy category Halls is the undisputed leader. they recently entered the gums category with the launch of  our worldwide dominant bubble gum brand Bubbaloo. Bubbaloo is sold in  25 countries worldwide. Since 1965 Cadbury has also pioneered the development of cocoa  cultivation in India.For over two decades, they have worked with the Kerala Agriculture University to undertake cocoa research and released clones, hybrids that improve the cocoa yield. Their Cocoa  team visits farmers and advises them on the cultivation aspects from planting to harvesting. They also conduct farmers meetings & seminars to educate them on Cocoa cultivation aspects. their efforts have increased cocoa  productivity and touched the lives of thousands of farmers. Hardly surprising then th at the Cocoa tree is  called the Cadbury tree! Today, they  are poised in  their leap towards quantum growth.Cadbury is world's leading Confectionery Company. HISTORY:- 1948  Ã¢â‚¬â€œ The Company was incorporated on 19th July, as a private  limited company under the name of Cadbury-Fry (India) Private Limited and commence business soon thereafter. Manufacturing facilities were setup gradually. 1964  Ã¢â‚¬â€œ The Company undertook at its own cost and responsibility the development of cocoa growing in the country. A specialist cocoa advisory service was created. A cocoa research centre was also created together with seeding nurseries and  distribution centers. – Through its subsidiary, Induri Farm Ltd. the Company had set up facilities near Pune to breed cattle that would give improved yield of milk at economic feeding costs. 1967  Ã¢â‚¬â€œ Cadbury introduced the `Five Star and Gems' chocolates in 1967 and  1968 respectively. 1977  Ã¢â‚¬â€œ The name of the C ompany was changed from Cadbury-Fry (India) Pvt. Ltd. , to Cadbury India Pvt. Ltd. ,on 7th  June. It was converted into A public limited company on 11th June. Our locations in India Registered Office| Cadbury India ltd. Cadbury House 19, B Desai Road Mumbai 400 026 Maharashtra India Tel: +91 22 4007 3100| Indicative map of India | | | | | | | PURPOSE AND VALUESObjective: Grow shareholder value†¦over the long term. Strategy: Create robust and sustainable regional positions in our core categories of confectionery and beverages through organic growth, acquisition and disposal. Process: They achieve this by Managing For Value. Managing for Value Process incorporates: †¢Setting stretched financial objectives. †¢Adopting Value Based Management for major strategic and operational decisions and business systems. †¢Creating an outstanding leadership capability within our management. †¢Sharpening our company culture to reflect accountability, Aggressiveness and adap tability. Aligning our management rewards structure with the interests of our Share owners across the country. MILESTONES OF CADBURY * The June 2003 issue of Business Today identified Cadbury India as one of India's best-managed companies in 2003. * Cadbury India was identified as one of India’s Best Managed Companies in2003. * India’s Finance Minister, Mr Jaswant Singh at Business Today’s Best Managed Companies Awards ceremony, felicitated Mr Bharat Puri, Managing Director of Cadbury India. * It was the only Multinational Company featured in the list of Best * Managed companies in India.Components of IMC Related to Cadbury:- # Advertising Advertising  or  advertizing  is a form of  communication  used to encourage or  persuade  an audience (viewers, readers or listeners; sometimes a specific group of people) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, a lthough political and ideological advertising is also common. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful.Advertising messages are usually paid for by  sponsors  and viewed via various  traditional media; including  mass media  such as  newspaper,  magazines,  television commercial,  radio advertisement,  outdoor advertising  or  direct mail; or  new media  such as  blogs,  websites  or  text messages. Commercial advertisers often seek to generate increased  consumption  of their  products  or  services  through â€Å"branding,† which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of  consumers.Non-commercial  advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmenta l agencies. Nonprofit organizations  may rely on free modes of  persuasion, such as a public service announcement  (PSA). Advertising by Cadbury:- Cadbury India has unveiled a new campaign that continues with the brand's ‘Kucch Meetha Ho Jaye' positioning. Created by Ogilvy & Mather, the campaign revolves around the theme of ‘Pay Day', which is associated with happiness by most people.Commenting about Cadbury's latest communication, Sanjay Purohit, director – marketing, Cadbury India said, â€Å"This new campaign takes the concept of celebrations to yet another level. With the Pappu and Miss Palampur campaigns, Cadbury Dairy Milk created a space for itself during the big, community celebration moments. This new commercial keeps the core promise of happiness while introducing another ‘moment of joy' in one’s life. Also, the new TVC highlights the celebratory occasion of pay day, which is an important event in the life of every middle-class India n. Said Abhijit Avasthi, executive creative director, Ogilvy & Mather (India & South Asia), â€Å"We were looking to come up with another interesting, unique meetha moment. We realised that while celebrations have been done for various occasions, the celebration for ‘pay day’ was not done. Pay day emotes feelings that are naturally celebratory in nature. Pay day makes you feel as rich as a king or as rich as a crorepati. THE MAIN ADVERTISING CAMPAIN FOR CADBURY INDIA:- KUCH MEETHA HO JAYE (2004)The biggest challenge for Cadbury to reinstate faith of  the biggest challenge for Cadbury to reinstate faith of  consumers after the worm controversy. Post controversy, approached Amitabh Bachchan to calm the Post controversy, approached Amitabh Bachchan to calm thenerves.. nerves.. Hence the Kuch meetha ho jaaye campaign was introduced. Hence the Kuch meetha ho jaaye campaign was introduced. Projected chocolates as a substitute to mithai  (sweets) and Projected chocolate s as a substitute to mithai  (sweets) and cheered people to have chocolate on every joyous occasion. cheered people to have chocolate on every joyous occasion.MISS  PALAMPUR  (2006) Miss  Palampur clearly targeted at hinterland (INTERIOR OF clearly targeted at hinterland (INTERIOR OFINDIA) Focused on Adults and values, like  SACRED COW Focused on Adults and values, like  SACRED COW Campaigns aimed at rural India did fare well Campaigns aimed at rural India did fare well The share of Cadbury increased by more than 20% in rural India. The share of Cadbury increased by more than 20% in rural India. The brand further strengthened its positions with the core audience. The brand further strengthened its positions with the core audience.AAJ PEHLI TARIKH HAI (2009) Pehli taarikh hai campaign is on the working class of  the campaign is on the working class of the ? country?. Pehli taarikh hai campaign highlighted the celebratory campaign highlighted the celebratory occasion of payday, which is an important event in the life of  occasion of payday, which is an important event in the life of  every middle class Indian. Is a clever occasion–based association which allows for the based association which allows for the brand to be recalled in the right context, every month, ? brand to be recalled in the right context, every month.SHUBH AARAMBH (2010) Core target group, consumers in the age group of 15 Core target group, consumers in the age group of 15–35 years 35 years Specifically, there is a shift from the notion of celebrating Specifically, there is a shift from the notion of celebrating happy occasions with chocolate to the happy occasions with chocolate to the concept of anticipating the occurrence of something good  after consuming , a substitute for mithai the campaign is aimed at consumers across sectors, and is supposed to have a balanced appeal across all tiers. # Direct MarketingDirect marketing is just what it sounds like †“ directly reaching a market (customers and potential customers) on a personal (phone calls, private mailings) basis, or mass-media basis (infomercials, magazine ads, etc. ). Direct marketing is often distinguished by aggressive tactics that attempt to reach new customers usually by means of unsolicited direct communications. But it can also reach out to existing or past customers. A key factor in direct marketing is a â€Å"call to action. † That is, direct marketing campaigns should offer an incentive or enticing message to get consumers to respond (act).Direct marketing involves the business attempting to locate, contact, offer, and make incentive-based information available to consumers. # Personal Selling Personal selling is a promotional method in which one party (e. g. , salesperson) uses skills and techniques for building personal relationships with another party (e. g. , those involved in a purchase decision) that results in both parties obtaining value. In most ca ses the â€Å"value† for the salesperson is realized through the financial rewards of the sale while the customer’s â€Å"value† is realized from the benefits btained by consuming the product. However, getting a customer to purchase a product is not always the objective of personal selling. For instance, selling may be used for the purpose of simply delivering information. Because selling involves personal contact, this promotional method often occurs through face-to-face meetings or via a telephone conversation, though newer technologies allow contact to take place over the Internet including using video conferencing or text messaging (e. g. , online chat). Dairy Milk:-Most fantastic and commonly used concept of personal selling is done when they had introduced Dairy Milk silk as their premium product. They actually kept written message explaining their product silk. They also kept an idea of feed back through mails and toll – free – number â€⠀œ 1800 22 7080. Interactive Marketing Interactive marketing is a one to one marketing process that reacts and changes based on the actions of individual customers and prospects. This ability to react to the actions of customers and prospects means that trigger based marketing is dramatically more effective than normal direct marketing.Interactive marketing is called many things. You may have heard it called event based marketing or event driven marketing or even trigger based marketing but it is all the same idea: reacting to what the customer is doing and driving up marketing effectiveness. Dairy Milk’s Interactive marketing – 1. Social Networking Site One of the easiest way to get connected in today’s 21st century is leading networking sites i. e. Face book and as all other brand even Cadbury has its face book page specially Indian fans is http://www. facebook. com/cadburydairymilkindia 2.Banners and hoardings In key supermarkets, Cadbury will sample its rang e of Cadbury Dairy Milk Fairtrade products during the Fortnight’s first weekend. Online activity will include banners on supermarkets’ websites and there will also be a campaign blog, with regular posts from Ghana updating consumers on progress. Marketing materials show the benefits to the community by way of three characters â€Å"wearing† a school, community centre and hospital. For such type of direct marketing they will always choose a prime location where its always an eye catching phenomenon location.Recently Cadbury had placed almost more than 12 hoardings in western express highway on account of rakshabandhan to promote its chocolate in terms of Indian sweets. For Creating such an advertisement Cadbury India asked national public to send their brother – sister pictures to their registered mail ID or need to fill some forms where they can actually send their feelings / message for their siblings. This act was a perfect direct marketing tool to attr act the crowd using emotional intelligence.This not only created an environment for festival encouragement but an soft corner for the brand Cadbury chocolates as its personal brand of chocolates. 3. INTERNET MEDIA Launched its website www. cadburyindia. com Interactive site www. meethamoments . com, making cards etc Community on social networking sites . Community on social networking sites. Advertisements on different web sites. # Sales & Promotions:- Sales promotion offers a direct inducement to act by providing extra worth over and above what is built into the product at its normal price.These temporary inducements are offered usually at a time and place where the  buying decision  is made. Not only are  sales promotions  very common in the current competitive market conditions, they are increasing at a fast pace. These promotions are direct inducements. In spite of the directness,  sales promotions  are fairly complicated and a rich tool of marketing with innumerable creative possibilities limited only by the imagination of promotion planners. Sales promotion is often referred to by the names of ‘extra purchase value’ and ‘below-the-line selling’.Today we  find companies  in almost all sectors offering some sort of a promotion scheme. These sectors range from automobiles to beverages, from financial services to foods, from household durables to services, from  household products  to  business products, from personal care to textiles and apparel. Dairy Milk initiative for Sales Promotion:- Quantity deal Cadbury offer discounted schemes under customer  oriented sales promotion strategy to increase the sales of product like it offers 250 g pack of  chocolate at the cost of 200g pack and offer 50g chocolate at the cost of 50gextra to their  customer.Consumer contest Cadbury also organized many contest to get attraction and to increase the interaction with the  customer. Interaction with the  customer ww w. meethamoments. com includes  many  competitions  for  for  consumer  like†¦ Consumer Story writing, Painting competition  etc. Point of sales material Point of sales material * Mini Cooler: Mini Cooler serves the need for cooling Chocolates for its reduced perish ability while  still maintaining cooling while  still maintaining the visibility of the product. Visibility of the product. * JarsThese are provided to small outlets, where they are prominently outlets, where they are prominently displayed. * Events in Mall & Festival times Most common Sales promotion now-a-days is they keep their live stall in malls during weekends and conducting some games where the winner would get a Cadbury dairy milk hamper or some Gift vouchers from Cadbury. # Public Relations:- Every organization, no matter how large or small, ultimately depends on its reputation for survival and success. Customers, suppliers, employees, investors, journalists and regulators can have a power ful impact.They all have an opinion about the organizations they come into contact with – whether good or bad, right or wrong. These perceptions will drive their decisions about whether they want to work with, shop with and support these organizations. In today's competitive market, reputation can be a company's biggest asset – the thing that makes you stand out from the crowd and gives you a competitive edge. Effective PR can help manage reputation by communicating and building good relationships with all organisation stakeholders. Public relations is about reputation – the result of what you do, what you say and what others say about you.Public relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics. One of the example case study for Cadbury Chocolate is as follow:- EFFECTS OF THE CONTROVERSY ON CADBURY The state Food and Drug Administration has ordered seizure of Cadbury's Dairy Milk chocolates from all over Maharashtra after worms were found in two of them in Mumbai.Cadbury India, whose chocolates had ridden into controversy late last year during the festival season because worms were discovered in some stocks of its Dairy Milk chocolates is probably hoping the association with Bachchan will help consumers forget the bad press the company got on account of the discovery. The Food and Drug Administration had then seized the company's stocks and the Cadbury India management had explained it was bad storage practices by retailers and distributors that had led to the worms. Cadbury India's sales fell following the discovery.And even the government got in to the act with the central health ministry asking for a report on the  controversy. The timing of the controversy couldn't have been worse. Festival season sal es (Cadbury sells almost 1,000 tonnes of chocolates during Diwali) plummeted 30 per cent. Until then, in the country's FMCG sector plagued by slow,  low single digit top line and bottom line growth, Cadbury was a sweet exception. But its net profit in 2003 dipped 37 per cent to Rs 45. 6 crore (Rs 456 million) as compared to a 21 per cent increase the previous year. ROLE OF THE PUBLIC RELATIONSPR concerns the total communications of your total organization/group of organizations. It is unlike advertising, where you are sharing skills of planning, creative and media buying teams with an out-sourced agency. PR calls for a very intimate understanding of the total inner workings of your organization at all levels – workers to Board levels. It requires the integration of knowledge and communications. It is not a part time job for a Marketing Services Manager. If it is to work and serve the larger objective, the PR department should be independent, servicing others like production , personnel, marketing, finance, corporate agendas.Therefore, the PR Head should be part of the top management team- reporting directly to the CEO. He also needs to share everyone's confidences. The PR department of Cadbury’s played a very effective role in managing the reputation and keeping up the goodwill of the company. After being struck with the Worm Controversy it was not possible to create a very good impact on consumers who trusted the company the most. But through the efforts and a good PR team Cadbury’s managed to wriggle its self out of the controversy with a clean chit.STEPS TAKEN TO SOLVE THE CONTROVERSY †¢NOT DENYING THE FACT It helped that the Maharashtra Food and Drug Administration had given a clean chit to the company's two plants in the state. Cadbury went into overdrive to tell consumers that improper storage of what is essentially a perishable commodity might lead to worm infestation. Last November Bharat Puri, Cadbury's mild-mannered MD, wen t to media offices around the country meeting reporters, answering mostly hostile queries and patiently explaining the company's stand on the issue. Unlike the cola companies which were caught in a controversy just a month earlier and displayed an ostrich-like attitude, Cadbury did not go into denial mode. It accepted that there was a problem, which may not have been of its own making, and made a commitment to the consumer that it would plug all possible safety loopholes,† says a Mumbai-based brand consultant. As a result Cadbury improved the packaging and paid more attention to the way its chocolates were stored by nearly 650,000 retailers across the country. †¢GAINING BACK TRUSTThe Big B promoted the Big C in the chocolate business – Cadbury in India. Indian cine superstar Amitabh Bachchan has signed on to become the brand ambassador of the chocolate major for two years. AB played a pivotal role in all communication relating to Cadbury's products and brands, be i t in print, on television or the great outdoors, the company's managing director Bharat Puri has been quoted as saying in media reports. With the help of its Public Relations Dept. and advertising agency O;M, it created a campaign which aimed for both rational and emotional appeal.One of the ads showed Bachhan visiting a Cadbury plant, inspecting the systems and processes and finally consuming a bar of chocolate to be convinced that there's nothing wrong with the brand. The other ad featured Bachhan and his granddaughter to emphasize that the product was absolutely safe for children Sponsorship The brand has tied up with the popular TV show; Kaun BanegaCrorepati (KBC) 4and is the key sponsor for it. TCC tropic of cancer foundation and also for the most popular TV show FIR which comes on SAB TV. Product Publicity The following re the types of publicity they used to promote their product:-Tie-up with Reliance India Mobile service. CDM has tied up with BSNL's Missed Call Alert scheme. The brand plans to tie up with marriage and job portals. Tie up with Indian Railways for branding on tickets. Conclusion The Cadbury dairy Milk company successfully  re-establishes the  brand in  different  classes Important and ongoing  campaign after  the 2004 worm controversy which almost affected the sales and the good will of the company. Many variations in this campaign helped in targeting the different socio economic class of people and also the emotional value of people by making and soft heart feeling for the brand.Cadbury Dairy Milk very effectively used the various tools of IMC and the Kuch meetha ho jaye campaign also went  on to  win Silver  for   The Best Integrated Marketing Campaign and Gold in the Consumer Products category at the EFFIES 2006 (global benchmark for effective advertising campaigns) awards. Bibliography:- * http://www. facebook. com/cadburydairymilkindia * www. cadburyindia. com * www. meethamoments . com * www. scribid. com * www. wikipedia. com * www. timesofindia. com